What is a partner management system?

A partner management system is software that makes it easy for you to manage partner activities, collaborate and communicate across partners, collect insights and optimize partner performance.

A basic feature of a partner management system is that there are two or more portals, since there should be one for your company and one for your partners to access. Then there can be a variety of collaboration features that makes managing e.g. campaigns and promotion easier. A significant characteristic of the partner management system is that it enables performance management by collecting insights across partners that can be utilized to increase the performance of low-performing partners. Also, a partner management system allows for the integration of other systems used by your company and partners to streamline processes and gather all information in one place.

Why does it pay off to invest in a partner management system?

It you have got more than just a handful of partners, it quickly becomes a mess to manage communication and collaboration across partners, and the process can become very time-consuming and end up taking a lot of manpower. All the features of a partner management system described above might sound like an expensive solution, but consider these examples of pains that it addresses:

  • You have got 50 partners spread across 5 countries, and they all need different campaign material sent to them on a monthly basis: In a partner management system you can define the roles of your partners and thereby easily distribute the right content to the right people at the right time. In that way you can automate recurring tasks like these.
  • You can tell from your sales figures that some partners perform significantly better than others, but you have no idea why: A lot of data is gathered by the partner management system when your partners use it, and the system allows you to choose KPIs and benchmark performance to see what activities that make some partners perform better than others – valuable insights that can be applied to improve your partner sales.
  • You have got a CRM, a PIM and perhaps an ERP system too, and individually they are great, but they are not connected with each other, which results in a manual process of bringing information from one place to another: A partner management system makes it possible for you to integrate your existing systems and thereby automate information flows.

Since the partner management system takes care of distributing information and gathering insights, you can spend more time on the things that matter, like creating great content for promotion, campaigns and training that is adapted to boost the performance of your partners and in the end, increase your partner sales. To make a long story short, the partner management system pays off because it increases your sales while drastically reducing the time spent on e-mailing and calling individual partners.

Why do you need Siesta?

Siesta is a partner management system that is user-friendly and is tailored to handle clients with a large number of partners and product numbers. Companies like manufacturers who need an overview of and a way to manage partner activities will benefit greatly from Siesta as it is a one-stop software for dealing with products, stock, training and sales performance.

We are currently building a ROI calculator to be put on our website, which will give you a more accurate estimation of how much money can be saved in your company by implementing Siesta. If you want more information about what Siesta can do for you, do not hesitate to contact us, here.

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